Strategy and development

We will help define long-term objectives for the Company, priority directions, and draft a business development concept.

Analysing external and internal environment
Setting objectives, selecting strategy, and drafting strategic initiatives
Developing a change management roadmap to achieve objectives (determining necessary resources, defining priority activities for quick wins, and strategy implementation)
Drafting organizational model to ensure strategy performance

We will jointly define the value the Company offers the clients and its difference from competitors.

Market and client analysis (market research, key competitors identification, analysis of their value propositions, and research of client needs)
Key advantages determination (identifying and drafting the core advantages of the Company’s product or service as compared to competitors)
Client perception (benefits of the Company’s proposition to the target audience, determining the proposition value for each market segment)
Drafting target value proposition (determining the unique value the Company offers to its clients)

We will help you find or develop an idea, design a concept to establish a new business.

Idea and concept (developing and selecting a business idea based on the analysis of market needs, trends, and opportunities; business concept draft, including a description of the product or service, the target audience, and the proposition uniqueness)
Marketing research (market and competitors analysis, target audience definition, and marketing strategy development)
Business planning (drafting a business plan comprised of a development strategy, a financial plan, a description of operations and management, financing needs, and capital sources)
Marketing strategy (drafting marketing strategy and promotion plan for a product or service)

We ensure the organization, fruitful discussion, and decision-making on the Company’s strategic issues.

Preparation (determining objectives, participants, format, and agenda for the strategic session)
Analytics
Holding a result-oriented strategy session (facilitation)
Drafting conclusions and recommendations following the strategic session

We will help expand the Company’s geographic or segmental coverage by launching its products or services into new markets.

Prospective markets analysis (finding potential markets for business expansion, detailed analysis of these markets)
Target market selection (setting priorities as to strategically important markets to launch the Company’s products or services
Potential and risk assessment of the target market
Developing a strategy and action plan to expand into a new market (objectives and tasks for entering the target market, action plan comprised of marketing, financial, operational, and logistical issues)
Adapting products or services (demand and requirements for products or services on the new market, changes and amendments to be applied to the Company’s products or services)

We will jointly set up an efficient sales system to engage and retain the Company’s clients.

Market analysis and client audit (identification of the target audience for the company’s products or services, analysis of your client’s needs, priorities, features, and behavior)
Developing a sales strategy (determining sales goals and strategic development areas, drafting an action plan to achieve the said goals, which includes sales techniques, distribution channels, and pricing policy)
Developing a client relations system (selection and implementation of a system to collect, store, and analyze client data, designing processes to interact with clients at all stages of a client life-cycle (from engagement to retention)
Marketing strategy (drafting marketing strategy and promotion plan for a product or service)